Nicole is a leading global brand strategist, thought leader brand specialist, profile expert, design thinking methodologist, international keynote speaker, founder and business director of her organisation Brand True North.

I’m a huge fan of her work and this was such a great conversation on the subject of passion and purpose.

There is a bunch of great value in this interview and a wide range of subjects covered including:

• The 4 quadrants of Ikigai

• Discovering your passion, purpose, skills and talents and then answering the most important question - What doe the world need from me?

• Money is the reward you get for accurately understanding your value to the world

• It is never too late to have a happy childhood - Berkeley Breathed

• The 3 ways to discover your life purpose.

• Uncovering your value story.

To download your free Passion versus Purpose Playbook visit brandtruenorth.com'