Episode 79. Erika Geraerts interview

Interviews
Written By Jaemin Frazer
Erica-Geraerts-The-insecurity-project.jpg

Today’s guest is Erika Geraerts.

Erika  started her first company with two friends in September 2013 called , a copy writing and editorial agency at age 23. From there she started a cafe in Melbourne and then co- founded her 3rd business ‘Frank Body’, a skincare and beauty company best known for their scrub made of coffee grounds.  

Recently, she made a bold decision to walk away from her $20 million company to launch a new, ‘industry disrupting’ make-up brand 'Fluff’ aimed at 13-20 year old females.

She has been featured widely in the media and is an inspirational business woman with wisdom beyond her years.

The books recommended by Erika on the show are:

A new earth - Eckhart Tolle

The hard thing about hard things - Ben Horowitz

The places that scare you - Pema Chödrön

The 4 agreements - Don Miguel Ruiz

Conversations with God - Neale Donald Walsch

Shoe Dog - Phil Knight

Podcasts:

Ezra Klein

You can find Erika here

www.itsallfluff.com

https://www.instagram.com/erikageraerts/

Jaemin Frazer

Jaemin is an author, TEDx speaker and coach. He is the founder of the Insecurity Project and specialises in helping entrepreneurs, leaders and business owners eradicate insecurity so they can show up to life unhindered by doubt, fear and self-limiting beliefs. He is widely recognised as one of Australia's best life coaches and a leading voice globally on the subject of personal insecurity.

https://www.jaeminfrazer.com
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Episode 78. 10 minute Tuesday - What to do when you don't know what to do